
Gwyneth Paltrow, Charlemagne, and Goop Bee Venom Masks
Here’s a question: what do the first Holy Roman Emperor Charlemagne and Gwyneth Paltrow have in common? Now here’s the answer: bee venom masks. Yeah. The founder of ‘find harmony by inserting a jade egg up your cooch’wellness brand Goop is into that too.
“It’s a thousands of years old treatment called apitherapy,” said Paltrow in an interview with the New York Times last year. “People use it to get rid of inflammation and scarring. It’s actually pretty incredible if you research it.”